The impact of co-creation on a digital health start up’s business model: A case study in the healthcare context
My Master Thesis was part of a real-life project, called WILLE. This refers to Wireless Lab Environment for Business and its intention is to create a service co-creation platform that enables the co-design of wireless digital services for hospital environment by researchers, the industry and the healthcare professionals without forgetting the end-users.
This project will support the development of innovative service concepts for future hospitals. The service co-design with patients and professionals in an almost one to one simulated digital children’s hospital itself is a unique offering and demands close collaboration between different parties in the business ecosystem. My research area is on the startups and their business models.
The link to the final project is HERE.